Avis takes top spot at Ask Afrika Youth Brands Survey
The Target Group Index (TGI), together with Ask Afrika, has announced Avis as the winner of the Car Hire Category in the 2015/2016 Ask Afrika Youth Brand Survey.
The TGI survey is the largest of its kind in South Africa, measuring 19 sectors, hundreds of product categories and thousands of brands used by South Africa’s youth aged 15-34. This survey encompasses all youth irrespective of background or living standards. The survey celebrates brands that the South African youth are committed to, and often use or consume on a daily basis.
Rainer Gottschick, Chief Executive at Avis southern Africa says, “It’s really exciting to see that the South African youth trusts our brand. At Avis, we put our customers first no matter their age. This just proves that we will always keep trying harder to maintain this level of excellence. The youth are important to us and we hope they continue to grow with us and support our brand as we support them.”