Avis announced as Kasi Star Brand Winner
Avis has been recognised as the leader in the Car Hire (Business and Personal) Category in the 2015/2016 KASI Star Brands Survey which was announced on Thursday 19 March 2015 at the Sowetan Hotel.
KASI Star Brands, are brands that are used most loyally by South Africa's township consumers, irrespective of background or living standards. Brands do more than just satisfy wants and needs, they become symbols and contribute to the way township consumers define their status and their personalities.
From a local perspective we have to ask ourselves which brands unite our township nation, and which brands are used across all age, income and language spectrums. The KASI Star Brand Survey by Ask Afrika answers these questions.
Rainer Gottschick, Chief Executive of Avis Southern Africa says, “We are honoured to be recognised in the Car Hire (Business and Personal) Category and we would like to thank our customers and Avis Brand Ambassadors for making this possible. We are aware of the importance of our local customers that we value highly and we will continue to try harder to exceed their expectations.”